The Institute plays a pivotal role in public diplomacy and intercultural relations by increasing familiarity, helping create positive perception between peoples and nations. Through art and culture we can make our presence felt on the world stage, as well as a way of helping others to understand and get to know us. Our approach is peer-to peer engagement as one of the most effective way to building cultural relation. Culture is an indispensible force for creating a global dialogue. It’s time to release its full potential.